Ikea's Digital Camera

Ikea have just realised their own Digital Camera. The Kanappa as it has been called is almost entirely made form cardboard and has no digital back, thus bring back this idea of not knowing what you have taken till you upload the images onto your computer. The camera is powered by two standard batteries, has a memory of up to 40 images and a USB port for easy upload to your computer. 
The idea behind this whole project is the climet that we live in, Ikea are really looking into ways of sustainability as well as reusing all the card packing that they use for all their flat packed goods.  

The camera its self is really a point and shoot, but has brought back the days when film was widely used, however this does not mean that the waiting is long once the 40 shots are taken you just go to your own computer and see them straight away, so it could be argued that this camera brings back nothing that film once gave to us. 

Here is a video of the camera in action.

I would love to know what others think of this idea? Is photography becoming less and less of an art? Or do you feel that the idea of photogrpahy be accessible to every one is a good thing, alowing people to express them selves easier them before?